In this installment of Conversion Tips Thursday, I’ll teach you all about Contact pages that convert so you can turn more of your website visitors into subscribers and buyers.
Ever go on somebody’s website and wanna get in touch… but you can’t for the life of you find how?
Let’s go over some basic best practices you can implement today on your Contact page to make sure people can easily find it and get in touch with you. Because whether a website visitor wants to buy from, hire, interview, or other-you, the idea is to make it easy as pumpkin pie for ’em.
Rules for Contact pages that convert
Make your Contact page easy to find
Be sure to place it in your top navigation (a.k.a. menu bar). People are used to seeing it there and especially as the last item on the navigation, so that’s the best place to put it to make sure people find it. Your Contact page can be in your bottom navigation too, if you have two navigations.
Include a contact form
A contact form is a great way to gather the information you need so that when you get back in touch with people, you can better serve them. You can ask for the person’s name, email, website, phone number, etc. — whatever you need to get a better idea of where they’re coming from and how you can help them.
Worried about getting spam through your form? Include a CAPTCHA code to weed out the bots (most contact form plugins have a way to easily add it).
Link to your “hire me” form and/or online scheduler (optional)
If you have a form people can fill out to work with you (gathering info such as project details, budget, and desired launch date) or use an online scheduler like Acuity Scheduling (psst… I’ve been using it happily since 2013) so prospects can easily book calls with you, you can link to them from your Contact page as well.
This will save you additional time because you’ll end up sending fewer emails providing people with the link to your application form and zero time emailing back and forth to find a good time to chat — instead, your ideal peeps will hopefully fill out the appropriate form from the get-go.
Include your email address (optional)
Some people prefer to use email, so it’s not a bad idea to include it. If you want to include your email address and prevent spam, I suggest writing out as name (at) yourdomain.com instead of email@example.com so that hacker bots don’t pick it up and start spamming your inbox with Viagra ads.
Know your audience
If you serve millennials as part of your customer base, know that they tend to hate getting on the phone. So if you have a brick and mortar location, don’t ONLY include your address and phone number — be sure to include a contact form or at least an email address in addition to your address and phone number. By including various options for people to get in touch with you, you will ensure that you’re not driving potential customers away via your Contact page.
Bonus tip: Test it!
Always test your forms when you first set them up, and this includes your Contact form. You’ll not only ensure that it’s working and people can actually get in touch with you, but you’ll also see what people see and be able to tweak that if you need to.
And it’s not a bad idea to test it once or month or so if nobody’s filled it out in a while as part of your website check-up to make sure everything’s in order.