If you’re new at entrepreneurship (maybe in the dreaming about breaking free of your cubicle stage?) you may be pumped about the fun parts of working for yourself — working pantsless, dreaming up a new service, picking out colors, playing with website templates… Hang on, sister! My pal Becca Tracey of The Uncaged Life is going to share the 3 things you need to do before you make a website. Read on!
Guest post by Rebecca Tracey of The Uncaged Life
As a new business owner, you’re probably psyched to make a website to show off to your friends and family and prospective clients. Your website is often one of the first tangible representations of your business, and it’s super exciting!!
Howeverrrrrr – once you get started creating your site, you start to realize it’s not as easy as you thought. You don’t know what to write about on your blog, or how to position yourself, or how to explain what you actually sell, and OMG don’t even get you started on writing your About page! You’re writing and re-writing all your content because you’re not sure if it sounds right.
And you have about 10 potential taglines that you could use, and you’re obsessed with choosing the perfect one, and it’s stressing the crap out of you. In fact, you’re in tagline choosing hell and it’s holding you back from doing anything else in your business (been there – I spent months agonizing over the perfect logo and tagline, and it totally held me back from actually moving forward with my business. I even went to far as to pay for logo design and business cards for a business I didn’t even really have yet. I figured that was how to start a business. I was dead wrong).
If this sounds like you, you likely need to back it up a lot.
Unless your business is super solid and you are crystal clear on what you do, who you work with, and how you do it, any efforts to make a website or come up with a great logo are a massive waste of your time.
Here’s why: Whatever you create won’t mean anything to anyone unless you are CLEAR about what you do. You will end up creating a run of the mill website in a sea of other run of the mill websites, and no one will find you, or give a damn.
Not to rain on your parade… but it’s kinda how the internet works.
But the good news is that if you just slow it down just a little, you can get the clarity you need to move forward confidently with your new website.
3 Things You Need to Do Before You Make a Website
Here are the pieces you MUST be clear on before you can create anything in your business, especially a website:
- WHAT you do
- WHO you do it for
- HOW you do it
Until you know these 3 things inside and out, it’s wasted energy making a website just yet! Let’s go into each in more detail:
WHAT you do
Literally, what do you do? If you’re a life coach, saying ‘I coach people” isn’t enough. What problem do you solve? What do you offer people that they can’t get somewhere else?
This is where you get to blend all your past expertise and training with what you really LOVE and care about, and smash it all up into something that actually helps people achieve some kind of result.
Make it tangible and easy to understand. Don’t say things like “I empower people to live their most authentic lives” (what does that really mean anyway?).
Being specific and clear is the key to creating website content that people actually pay attention to. Make sure you talk about tangible results that real people can identify with.
WHO you do it for
Your ideal clients – who are they? And more important, what do they need from you? You need to get all up into their heads and get clear on what they are wanting in regards to whatever problem you are solving for them.
When you do this, you’re able to get super clear on your website and in your tagline, because you can speak directly to this person instead of having to guess about what they want to see.
Being specific sounds simple, but most people aren’t nearly as clear as they could be, and it’s probably the one thing that will make writing for your website SO much easier. In fact, it will make EVERYTHING in your business so much easier.
HOW you do it
What methods do you use to help people with their problems? How do you get them from where they are to where they want to be? What specific methods or approach do you take and how does it differ from what they might have tried before?
Be clear about exactly how you work with people to get them their results, and your website will convert at a much higher rate.
If you’re doing it all backwards and trying to make a website before you have clarity, you’re wasting your time and money.
I urge you to get clear before you jump into investing in your website — you want it to stand the test of time!
P.S. I teach a class called Uncage Your Business that helps you solve all of this (including how to package it all up and create killer content that gets you clients) – click here to learn more about UYB.
Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with clients from all over the world who want to have the freedom of working from anywhere by running their own online business.
She helps people get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients online.
Rebecca runs a free online community of 5000+ solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto with her dog Rhubarb on her back.