How to prepare your website for the holidays

How to prepare your website for the holidays

Can you smell the Christmas trees already? Are you hearing Christmas carols? Are your neighbors chatting you up about Hanukkah yet? You know what that means: it’s time to prepare your website for the holidays. It’s already December, but there’s a lot you can do in a little amount of time to get your site…

Conversion Tips Thursday #11: Work with Me Pages that Convert

Conversion Tips Thursday #11: Work with Me Pages that Convert

Most people make the mistake of having a simple (ahem, boring and bland) page that includes 1-2 paragraphs of text (read: zero details) and on top of it, asks interested folks to reach out via email. Sound the alarm! We need to talk about how to make your Work with Me page convert, sister. In this edition…

The Definitive Guide to SEO for Coaches

The Definitive Guide to SEO for Coaches

Guest post by Alistair Gill, SEO Consultant Let me guess… You started your business because deep down you have a passion for helping people.  Am I right? Whether you’re a life coach, business strategist, mentor, consultant or whatever title you give yourself, your business exists because you get a buzz out of helping others meet their goals…

Conversion Tips Thursday #10: Contact Pages that Convert

Conversion Tips Thursday #10: Contact Pages that Convert

  In this installment of Conversion Tips Thursday, I’ll teach you all about Contact pages that convert so you can turn more of your website visitors into subscribers and buyers. Ever go on somebody’s website and wanna get in touch… but you can’t for the life of you find how? Yeah. #fail Let’s go over…

Positioning: your website and the missing piece to your success

Positioning: your website and the missing piece to your success

Guest post by Mallie Rydzik, CEO mindset and strategy coach for creative entrepreneurs Weirded out by the word “positioning”? There’s no need to be! It’s a pretty simple concept, and you’re already positioned—whether you want to be or not. Let’s break it down: At its most basic level, positioning is how people view you, your…

Conversion Tips Thursday #9: About Pages that Convert

Conversion Tips Thursday #9: About Pages that Convert

In this installment of Conversion Tips Thursday, I’ll teach you all about About Pages that convert so you can turn more of your website visitors into subscribers and buyers. Maybe you have an About page (hopefully), maybe you don’t (if so, we’ll fix that!). What I know is that most About pages out there are…

How to optimize your website to convert traffic from social media

How to optimize your website to convert traffic from social media

Adapted from my post originally published on Social Media Creative  It is LAUNCH SEASON, yo (are you drowning in launch emails from fellow world-changing entrepreneurs yet?). Welp, I’ve got some advice for you to make sure the traffic you’re drawing from social media is put to good use so you can make more sales: I’m…

What’s the best size for blog images?

What’s the best size for blog images?

  The best size for blog images? Is the smallest you can get it. If you typically upload huge photos to your website without giving it a second thought (compression and optimization be damned!) this post is for YOU, my dear entrepreneurial chipmunk. Did you know that a primary cause of slow loading times is…

Conversion Tips Thursday #8: Sales Pages that Convert

Conversion Tips Thursday #8: Sales Pages that Convert

What is the design secret behind sales pages that convert? The anatomy of sales pages that convert like a boss — a.k.a. sell your THING like crazy — consists of design and copy elements that work together to make your offer irre-freakin’-sistible to the right people. This advice will work if you: Are selling something…

Do this to make your website more trustworthy today

Do this to make your website more trustworthy today

Have you ever wondered whether you have a trustworthy website (a.k.a. one that inspires trust in people so they’ll more easily buy from you)? Imagine getting an inquiry from someone who found you via Google, a Facebook group, or a comment you left on somebody’s blog. You get on Skype with her, have a blast geeking out…

Superhero lessons from my third year in business

Superhero lessons from my third year in business

Three years ago this month, I became Website Superhero full-time. And while my first two years, I learned the ins and outs of business, systems, marketing, web development (and that learning never stops because tech never stops evolving), yadda yadda… my third year’s brought deeper lessons around life as a business owner and what really…