Last month you learned how to set up and deliver a file for your followers to download after they opt in to your email list. Now, I’m going to teach you how to protect that downloadable file so that search engines don’t index it, which will keep people from finding it through Google and downloading it without first signing up through your email signup form… which is probably part of the reason you created your free offering to begin with, right? To help you build your list so it will overflow with lovely people who want to eat your brains! I mean crave your knowledge and thus want to hire you or buy your products.
Or maybe that file — a PDF, perhaps — is part of a paid program or product you’ve launched, or perhaps you just want to keep it private because your talking dog asked you to. You never know. And who’s judging? (Everyone.)
As you may remember, there are two options when it comes to hosting your file: you can host it on your email management system (MailChimp or Aweber, for example) or you can host it on WordPress. MailChimp automatically keeps nosy Google from indexing your stuff. However, I recommend hosting it on WordPress for a couple of reasons: first, you won’t have to transfer your file to a new email management system if you wish to switch, and second, if your file is larger than 10MB (which is the upper limit with many email management systems, including MailChimp), you can simply call your host and have them increase the allowed file size on WordPress.
So let’s assume your file is hosted on WordPress.
Now what, Nat? I can’t stand the suspense!
All right, sister, keep your hat on. I’m going to make this as painless as possible for you, and for this I have three options: two rely on a plugin and the third on protecting your file with a password. You only need one, and feel free to choose randomly, because isn’t that the most responsible way to go through life?
These methods will work if the page or blog post linking to the file has not yet been published.
If your file is already being shared through your website, you’ll want to either a) delete the page or post and include the link to your file in a new page or post, or b) use the second plugin below (WordPress Meta Robots) and follow up by removing the URL from search results via Google Webmaster Tools. You can also have a web developer insert code into your back-end to take care of this issue in the cleanest and simplest way possible.
Plugin option #1: All in One SEO Pack
We’re going to employ the “nofollow” tag with both of these plugins. This tag will keep search engines from following (or “crawling”) specific content.
You’ll want to download and install the free plugin All in One SEO Pack, which, as you might expect, automatically optimizes your site for search engines.
To install a plugin, log into your site, go to WordPress admin > Plugins > Add New > search for “All in One SEO Pack” > find it in the results > click “Install Now” > Activate Plugin.
Once this plugin is installed, whenever you want to create or edit a page or blog post (in this case one containing a link to your downloadable file), all you have to do is scroll down to the box titled All in One SEO Pack (see image above). In that box, you’ll have the option to click next to “Robots Meta NOINDEX,” “Robots Meta NOFOLLOW,” and “Disable on this page/post.” Click the hell out of them. Then publish the page or post. Done. *Applause*
Plugin option #2: WordPress Meta Robots
This step is similar to #1. Download and install the free plugin WordPress Meta Robots. We’re going to use it to block Google from finding your file. You will not need to touch any code here either. It’s going to be epic. To some degree. Depending on what you mean by “epic.”
Navigate over to the page or post you’re working on (and which has not yet been published). Look on the right for the drop down menu (see image above) and choose the “noindex, nofollow” option, which will tell search engines to neither follow nor index the content in question. Presto.
Option #3: Password protection
If you have a membership site, your members will need to log in with a username and password, which will automatically keep your file accessible only to your members. But if you don’t have a membership site, all you have to do is protect the page hosting your file with a password, such that only people who have this password can view the page and thus download your file.
The major search engines, including Google, won’t bother trying to guess passwords, so you’ll be all set. It’s like going to one of those annoyingly hip bars in New York City, where you walk through a phone booth and need to know a phrase like, “I’m too cool for school so I’m going to pretend I didn’t even want to come to this lounge where every cocktail costs $20, but I’m still going to pay an inordinate amount of money for a mediocre drink (and complain about it).” Or maybe something shorter, I don’t know, because I don’t go to “lounges” in Murray Hill where frat boys rule supreme.
Here’s how to make a password-protected page or post (see image above): On the right, you’ll see the box named “Publish.” You’ll have the option to make the visibility of the page Public, Password Protected, or Private. Guess which one you wanna go for and get… one zillion dollars! (Disclaimer: not really. Also “zillion” isn’t a number. In case you weren’t sure.)
I wasn’t expecting this song either.
If you want to leave it to the geeks
Of course, a web developer like myself can get down and dirty to apply more sophisticated ways to protect your content (without the use of plugins, which is always a plus — just click right here to set up a free chat with me), but any of these three options is a good start if you’re going the do-it-yourself (DIY) route and the idea of coding gives you a rash.