You know how I’m kind of obsessed with responsive design? (A.K.A. having a website that looks rad on phones & tablets in addition to larger screens.)
Starting April 21st 2015, Google’s making responsive design virtually mandatory if you wanna show up in search engine results. And your site better load fast, too.
Yep. (Even though Vince Vaughn’s not too happy about it.)
Is your website mobile-friendly? (Make it so!)
“As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. …We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps
…Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
The goal? For everyone to more easily and comfortably access “relevant, high-quality search results optimized for their devices.”
In fact, they’ve already started.
Is your website mobile-friendly? If you’re not sure, click here to find out.
Don’t know how to make your website mobile-friendly? Click here to learn how.
You gotta speed it up, too
If you’ve got a slow site, Google will actually discourage users from visiting it by telling them straight-out, with a red button next to your result, that it’s s-l-o-w.
Find out how quick or slow it is to load here.
So now what?
All this means that either of these virtual faux pas — having a non-responsive or a slow website — means you’re gonna miss out on a ton of business.
I gotta tell ya, I’m both impressed by Google’s bravado and glad they’re doing it, because everyone who has a website that looks like crap on phones, or is slow, isn’t getting my money. In fact, most people are clickin’ away.
And that’s bad news bears for any entrepreneur who’s put making their website responsive or fast on the backburner. It’s time to step out of the website dark ages and into the light of speedy, responsive design, yo.
Is your website mobile-friendly and fast? If it’s not, click here to book a free call and find out how I can help.