An opt-in page (a.k.a. landing page or squeeze page) is an essential instrument when growing your mailing list or promoting anything from a webinar to your soon-to-be-best-selling product (*high five*).
But how the hell do you make an opt-in page, you ask?
Great question, chipmunk.
I’m going to present you with 3 top opt-in page tools so you can build it yourself, no coding skills required thankyouverymuch.
We’re gonna look at the almighty Leadpages vs lesser-known worthy rivals Thrive Landing Pages and WP Profit Builder.
Of course, all the tools I’ll be discussing produce responsive opt-in pages, integrate with the major email service providers (like MailChimp, Aweber, and Ontraport) and require minimal tech knowhow. (That means you don’t need me, sister!)
I’ll also help you choose the best tool for you — pay special attention if you’re employing Facebook ads to spread the word about your freebie or lead magnet (pssst. . . want to craft the best Facebook ads ever? Check out this excellent, time-and-money-saving, easy to follow course by launching expert Farideh; doors close soon!).
3 top opt-in page tools + how to choose the best one for you
Pros: plug in your content and go. You’ve got plenty of highly converting templates to choose from (read: they’re especially good at turning readers into sign-me-uppers). You can have your opt-in, confirm, and thank you pages done and styled in 30 minutes even if you’ve never used LP before.
Cons: you can’t customize more than colors and choose from a predefined list of fonts, meaning that your landing page will look like 8,989,456 other people’s. You also have to pay a monthly fee. By the way, Facebook ads now don’t play nice with LP URLs, so make sure you use your website URL for your opt-in page!
Monthly fee starts at $25 if you sign up for 12 months.
Go with Leadpages if you wanna get this shit outta the way quick and don’t mind the monthly cost. Try it out and get a refund within 30 days if you don’t dig it. It’s a favorite of big names like Amy Porterfield and Rick Mulready.
Thrive Landing Pages
Pros: it’s a WordPress plugin with highly customizable templates, many of which are very similar to LP templates. Comes with opt-ins that pop up when you click on a button (“Thrive Lightboxes”) for a two-step opt-in process just like LP. You get to keep everything in one place and fully branded. Great instructional videos included.
Cons: it’s a WordPress plugin, which means another plugin on your website. It’s got few templates (although they keep adding more and you can create your own from scratch too).
One-time fee of $59 (renew it every 12 months to keep getting updates and access to the rad support forum; price will supposedly rise soon).
Go with Thrive if you wanna create fully customizable opt-in pages (and lightboxes!) within your WordPress site and wanna keep costs low. Try it out and get a refund within 30 days if you don’t dig it.
WP Profit Builder
Pros: it’s a WordPress plugin with highly customizable templates, many of which are very similar to LP templates, and many more than Thrive includes. You get to keep everything in one place and fully branded. You can even create member portals and ecommerce sites with this puppy, plus charts, graphs, and more.
Cons: it’s a WordPress plugin, which means another plugin on your website. No lighboxes means you can’t implement the effective two-step opt-in process (womp womp).
Starts at $47 (price will supposedly rise soon).
Go with WP Profit Builder if you want a ton of customizable templates for a low price and may want ecommerce functionality or a member portal too — a big vegan enchilada, buddy (minus the lightboxes). WP Profit Builder even gives you 60 days to try it out and ask for a refund.
What’s extra fantastic is that you can use any of these tools to create not just opt-in pages, but also sales pages, coming soon pages, launch pages — you name it, homegirl! Pick one and get started soon, for reals.