I’ve been blogging about my impending redesign for — no kidding — over a year. IT’S FINALLY UP, YO!
They say the website redesign feat is hardest for those of us who make websites for a living, and lemme tell ya: it is true.
After deciding that I, myself, was not the best person for the job of branding myself (as I am not a branding expert, which is why I have a few stellar ones on my team) and subsequently having a disappointing experience with a designer who had zero history designing for businesses, I ended up hiring branding genius Sara Berkes this year to craft my visual identity. And I can tell you with certainty that she’s amazing.
Although we ended up staying pretty close to the color palette (pink, blue, yellow) and main font (from the award-winning-but-now-overused Brandon typeface) I had chosen myself after a lot of torturous work and taking two branding courses, Sara expertly refined them and created a badass logo, wordmark, biz card design, website graphics, and more for me. After almost three years in business, I wanted to go all out.
Why didn’t I just do the branding myself? Because you can’t just take an e-course and call it a day with this stuff.
I’ve written before about how I choose to stick to my zone of genius and hire other experts (branding experts + graphic designers) in theirs, so we’re all individually full-assing our jobs for my clients instead of having me half-ass everything. And that’s what you get when you hire Website Superhero: a team of experts on your side.
But back to the topic at hand: now I want to go through the reasons behind my website redesign, from why I have a new homepage (instead of the blog index) to why I went with a logo instead of a banner with my face in it for the header. I cover these and other points in the video below.
Your business needs design that works to grow faster, and that requires strategy. That is why it’s worth hiring an expert instead of winging it yourself.
Strategic web design:
the reasons behind my redesign (before/after)
VAST difference, huh? Pshh, I know.
Aaaand how am I celebrating?
I’m inviting YOU to celebrate with me, actually! How? Why, with a brand new gift:
Check out the free 5-Day Website Challenge to spruce things up in as long as it takes you to shower every morning.
It’s my first challenge and I’m super excited. My goal is to help you as much as I can with minimum effort on your part. Busy? Lazy? No problem. Check it out here.