Optimize Your Homepage for Leads in 4 Steps

Website Superhero - Homepages that convert

Hi and welcome to the last Conversion Tips Thursday! It’s CTT #12, and we’re covering how to optimize your homepage for more leads in 4 steps! What makes a Homepage turn visitors into customers? What makes it great, what makes it work for your specific business?

I’ve covered this before (see How to Plan Your Homepage) and now we’re going to go deeper with real-world examples to inspire you to improve yours and get more of your right people to the next step on your website, getting them closer to hiring or buying from you.

There’s no big mystery: it’s straightforward strategy to pull the right people in, tell them where to go next, include social proof, and be intentional about everything (ask why everything needs to be there and declutter as needed!).

After reading and watching the short video below, you’ll be much closer to converting your traffic into leads, superhero. So let’s begin.

How to Optimize Your Homepage for Leads in 4 Steps

1) PULL THE RIGHT PEOPLE IN

You have about 3 seconds to convince someone not to leave your website. You gotta tell them what you do and who you do it for (who you help and how) effectively and quickly.

Great example: the Website Superhero Homepage

2) TELL PEOPLE WHERE TO GO NEXT

Every page should have 1 primary call-to-action (CTA): getting people to sign up for mailing list (for which you may want to have a big feature box for your opt-in form), to book free “discovery” call, or to check out a few main services or products are all great ones.

Great example: Erin Flynn‘s Homepage

3) A LITTLE SOCIAL PROOF GOES A LONG WAY

A few logos of important places where you’ve been featured and/or a good testimonial (or a few) all tell people you’re legit.

Great example: the testimonials and “As Seen In” section on the Homepage of Nourish and Flourish with Maria.

4) ASK WHY & DECLUTTER

Be judicious with what you include – no distracting social media feeds that take people down an internet rabbit hole, no links to 10 blog posts, no 5 paragraphs about yourself (that goes in the About page, maybe). The key is to be strategic and purposeful to lead your visitor to the next step.

Great example: Erin Flynn‘s Homepage

Here I walk you through these real-world examples to optimize your homepage for leads

Not sure what your primary CTA should be? Need help on how to optimize your homepage to convert more visitors into customers? Leave a comment with your question!
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