FYI from January to December 2017 I’m writing about any big news & happenings in the Internet and WordPress worlds, new favorite tools to get more done faster and more easily, and website maintenance tips & best practices to keep your WordPress website happy and your website working as your reliable 24/7 salesperson. Because you should be focusing on your business (where da money is!), not fussing over your website.
Behold the July edition of the Keep Your WordPress Website Happy column. Let’s jump in!
Keep Your WordPress Website Happy: Essential Tips – July 2017
What’s up in da Interwebz?
You’ve probably heard of AMP a.k.a. Google’s Accelerated Mobile Pages project by now. Basically, now when you Google something via a mobile device, you’ll usually see AMP results near the top and displaying the AMP icon ():
AMP results are faster versions of web pages, so that when you’re on a mobile device, your content loads WAYYY faster.
And given that AMP results often appear before any other set of results, you’d def have a leg up on the competition if your content shows up there when your ideal client Googles something!
The catch? You’ve gotta create AMP versions of your posts (especially) and pages yourself.
The good news? It’s easy and fast on WordPress and I’m gonna tell you everything you need to do (and none of what you don’t, because we’re all busy here, darnit!).
Get AMPed! Easy DIY tutorial to AMP your website comin atcha this summer! Sign up to my email list below to be notified.
Meet the New Marketing
If marketing has ever felt manipulative to you, that’s because you’re right: a lot of people do use pushy, ethically questionable marketing tactics to promote their business.
And if you’ve wondered whether there’s a better way, I’m happy to answer: YUP! You betcha. Some great minds are rising up and saying “No more” to shitty marketing.
The terms “new marketing” and “feminist marketing” have been popping up lately and I’m pretty excited. Notably:
- I recently heard of Feminist Marketing School via Kelly Diels and it sounds hella cool < click over to learn more
- My friend and business mindset coach Holly Worton has been holding discussions with fellow women biz owners, such as this one on Instinctive Whole Brain Marketing, about how we business owners can all work together to improve the industry
- Seth Godin is launching The Marketing Seminar < click over to learn more
If you’re sick of the ubiquitous manipulative marketing, whether it’s being pushed at you by another company or whether you’ve been trying to force yourself to do something your marketing coach told you to for years but that makes you wanna upchuck (eff you, webinars!), you’ll probably enjoy checking out the aforementioned resources (P.S. none of them are affiliate links).
Because “the mainstream, online sales tactics and blueprints normalized by ‘The Female Lifestyle Empowerment Brand’ are not good for women, marginalized peoples or the collective future we’re inventing, together.”
Well said, Kelly D.! It’s time to step it up with some much-needed integrity, together.
What’s going on in the WordPress world?
Yoast SEO 5.0
There’s a new free Yoast SEO feature in the 5.0 release that’s pretty neat – and yeap, you get it in the free version! Go ahead and update your Yoast SEO to the latest version to take advantage of its latest toy: the Internal Linking & Text Link Counter.
Why use the Text Link Counter? To see right from your Dashboard > All Posts which blog posts need a boost. You’ll see which ones are linking out to other posts (and how many) and how many other posts are linking to that one, so you can step up your interlinking if needed, as of course this helps with your overall SEO strategy wink wink.
Updated your Yoast SEO plugin and still don’t see the # of links in your post columns? Here’s what you do:
Go to Yoast SEO –> Dashboard –> General –> Internal Linking & Text Link Counter. Click on those buttons to enable the feature.
P.S. Yoast takes its sweet time to analyze your content and generate suggestions for posts, so leave it running in the background while you do something else off your website.
Note: if you’re not on WordPress and want SEO help from Yoast, check out their Real-time Content Analysis tool, which shows you what your page might look like on a Google search result page and gives you some of the plugin’s useful tips, like adding a meta description and word count.
New favorite WordPress website tools
Helpful SSL plugins
As mentioned in the How to Enable Free SSL in Siteground and Flywheel post, the Insecure Content Fixer plugin is awesome at helping you, ahem, fix insecure content – so that you can go from http: to https: in a flash.
Another dope plugin you can try if you get stuck is Really Simple SSL. It’s also free and also has great reviews.
As previously discussed, you’ll still need to set up your SSL beforehand. But it’s super easy if your WordPress site is hosted on Siteground (cheap, fast, and with friendly customer service) or Flywheel (pricier, managed hosting currently running a get-3-months-free special).
Monthly WordPress Website Maintenance Best Practices
Only got 5 minutes? I can help! Got 30? We’ll dig deeper! No matter what, we can so some maintenance to keep your WordPress website happy and fast, giving your visitors a pleasant time and making you those dolla bills.
Here’s what you need to do this month to keep your WordPress website happy and working for you without a hitch:
- If you’re not on managed hosting that handles your security (if you don’t know whether you are or not, you’re not) then make sure you’re using a security plugin like Wordfence or Sucuri, and once a month quickly run your site through a security filter like Sucuri’s: http://sitecheck.sucuri.net/
- Check for broken links automatically with the free Broken Link Checker plugin
- Make sure your backups are running smoothly so you have a Plan B if disaster strikes (I like Backup Buddy and UpdraftPlus). Restore one every month to ensure they’re working properly and you can rely on them if needed.
- Haven’t gotten a message through your contact form in the past few weeks? Test it!
- Haven’t gotten a new subscriber in a little while? Test your opt-in forms! And work on increasing your website traffic and optimizing your social media traffic while you’re at it if you want to convert visitors into more signups ;)