Because Google now dominates 91.64% of the search market share (with Bing at 2.52% and Yahoo! at 2.32%) it’s important to stay on Google’s good side. How do you do that? You AMP your WordPress posts, yo! And we’re gonna set up AMP for WordPress in 3 sweet minutes.
Why is this important? Because Google processes over 40,000 searches every second – that’s over 3.5 billion searches per day and 1.2 trillion searches per year across the planet.
Some of those search queries are being done by your prospects – do you want them to find you and become your clients … or do you want them to find your competitors first and lose these prospects straight-up?
Your SEO game needs to be strong. You can amp up your leverage (get it? 🤦♀️) with SEO, and the new big player in SEO is AMP 🙌.
What is AMP?
AMP (Google’s Accelerated Mobile Pages) is nothing complicated – all it is is cleaner HTML, stripped of extra code. This means these posts load WAY faster, which is exactly what Google wants.
Specifically, AMP versions of pages block unnecessary scripts and extensions, and Google also uses a caching system to load these pages even faster.
What you get is a leaner, meaner page of HTML that loads about 4x faster than regular, non-AMPed webpages.
Google’s goal is a website that loads at Speedy Gonzalez rates so people don’t have to be kept waiting. Sounds pretty rad to me – I know I’m stoked when I have an AMP page to click on from Google results!
How to Set Up AMP for WordPress in 3 Minutes
So how do you set up AMP for WordPress? It’s SO easy you’re gonna be done and be like, “Done, what’s next!?” And there will be nothing next, you’ll get to take your dog for a walk and work on your tan before everyone gets too crazy about pumpkins (fall!).
Here’s how to set up AMP for WordPress in 3 minutes (for serious – the tutorial is just a little padded with my comments is all!):
Links mentioned in the video:
Or read on for step-by-step instructions to set up AMP for WordPress!
1. Install and activate the AMP plugin(s)
You’ll need the AMP plugin by Automattic – this one is required to begin the process. Install and activate it.
Next up is the Glue for Yoast SEO & AMP plugin – this one is extra, great if you already use the Yoast SEO plugin. Install it and activate it. This plugin is to make posts and media AMP-compatible, and ensures that the default AMP plugin is pulling in the correct metadata for Google.
Now, AMP is going to make your post look very simple and strip it of your custom design, but you can use the settings in these plugins to customize it a bit. Watch the video above for more details on this.
P.S. You may need to refresh your permalinks by going to Settings > Permalinks and just tapping the Save button.
Please note that the AMP for WordPress plugin only supports blog posts at this time. They’re still working on adding the AMP functionality for pages.
2. Add Your Google Analytics Code
We wanna set your pages up for Google Analytics tracking, so log into your GA and find your tracking ID. Then we’ll pop it into your Glue for Yoast SEO plugin under AMP > Analytics.
Great! Henceforth, Google Analytics will track visits to your AMP pages too.
3. Customize Look & Feel (Optional)
As mentioned in step 1 above, this is for you if you installed the Glue for Yoast SEO plugin. Here’s where you can tweak the design a bit to fit your branding better. Watch the video above for more details on this.
4. Test your AMP setup
Time to test! Because if you set it up and it’s throwing an error, it ain’t working and you may as well have done nothing. So let’s validate this shizz.
The AMP versions of your posts are your regular URLS with /amp/ added at the end.
My fave way to do this is the simplest: to go straight to Google’s AMP Test page and run one of your post URLs through it. Watch the video above for more details on this.
Most usually, all is well and you’ll find things worked swimmingly. Problems can arise if your theme has bloated code and your updates are, well, outdated so things are outta whack. But if you’re following good WordPress maintenance practices, you should be golden!
Once it’s done, Google will be able to index your AMP pages and show them to people who are Googling via their phone or tablet. Ta-dah!
5. Submit AMP URLs to Google for indexing
Now, Google takes its sweet time to revisit websites and check for updates. To speed things up, you can submit your most important URLs to Google to index ASAP. This just means: let Google know what you do with these very important posts so it’ll start showing their AMP versions nearly immediately.
So you can speed this up submitting posts after you test them right on Google’s AMP Test page, as mentioned in the video above.
After a while, you can check your Google Search Console under Search Appearance > Accelerated Mobile Pages to see how many of your AMP posts are showing up in Google already and if there are any errors that need to be addressed.
And that’s it! If all went well, you just set up AMP for WordPress in about 3 minutes! HOW GREAT IS THAT?