Category Archives: Personal

Entrepreneurial Burnout (Let’s Get Vulnerable)

Entrepreneurial Burnout (Let’s Get Vulnerable)

Qs: What is entrepreneurial burnout? Who’s susceptible to it? As: Basically, prolonged, chronic stress and everyone (business owners like us in particular). Psychology Today defines burnout as a state of chronic stress that leads to: Physical and emotional exhaustion Cynicism and detachment Feelings of ineffectiveness and lack of accomplishment Signs that you’ve got burnout going…

Superhero lessons from my third year in business

Superhero lessons from my third year in business

Three years ago this month, I became Website Superhero full-time. And while my first two years, I learned the ins and outs of business, systems, marketing, web development (and that learning never stops because tech never stops evolving), yadda yadda… my third year’s brought deeper lessons around life as a business owner and what really…

Why you should do your own thing (and quit copying your competitors)

Why you should do your own thing (and quit copying your competitors)

Soon after I launched my business, it began: “I want a website just like so-and-so’s, can you make that for me?” Sure, so-and-so’s a big name and she’s doing very well for herself… but here’s why my answer to that question’s always been a big, obese “No”: Just because a particular style worked for so-and-so and…

On the death and rebirth of creativity

On the death and rebirth of creativity

You know what it’s like when you’re learning something new and are excited by the challenge? Every little goal conquered can make you giddy, you jam your fist up into the air in mini-victories (and maybe yell, “WOOO!”).   It’s fun. You feel alive.   And then you get better at what you’ve learned, and…

Strategic web design: the reasons behind my redesign

Strategic web design: the reasons behind my redesign

  I’ve been blogging about my impending redesign for — no kidding — over a year. IT’S FINALLY UP, YO!   They say the website redesign feat is hardest for those of us who make websites for a living, and lemme tell ya: it is true.   After deciding that I, myself, was not the…

10 lessons from my second year in business

10 lessons from my second year in business

Every July, my dog Naomi and I get a little pale (especially me) because it’s so blazingly hot here in Miami that our daytime walks get super short. It looks like this: her, a large, furry mutt taking weary steps in the burning sunshine, her tongue hanging out of her mouth… and me, the sweaty…

3 signs you need a website redesign

3 signs you need a website redesign

  Let’s say you’ve had your business for a little while — two years, maybe, or longer. You’ve done well, sister (kudos!).   But you know you can do better. You know it’s your time for the next step.   Depending on where you are in your business development, it may be time to bring…

7 tips for launching a product for the first time

7 tips for launching a product for the first time

  I created a digital product called the DIY Website Maintenance Course and launched it twice in the past two months. (And may I just say, it was totally exhausting.)   And in this way, it’s just like web design & development or cooking: you can study it all you want, but you’re not gonna…

What I’m bringing you in 2015

What I’m bringing you in 2015

Expansion, abundance, growth! (Including a bit in my thighs, because macarons and little tiramisu chocolate cups are too scrumptious to pass up.) Plus, lessons, opportunities, and grabbing those opportunities by their lumpy balls. 2014 was a groundbreaking year in Website Superhero land. And in 2015, I’m gonna make a bigger difference for you. I’ll jump…

How to know if your web design contract will protect your business

How to know if your web design contract will protect your business

Before I say anything else, I will say this: do not hire any web designer or developer (or graphic designer …or anyone else) without a contract that you both sign. This is the most surefire way to protect yourself and help you both be on the same comfy page together. In other words? Less conflict…

What you need before I can build you a website that sells

What you need before I can build you a website that sells

After dozens of nights going to bed as the sun crawls out of the horizon, continuing to refine my skills, and adding a brilliant graphic designer to my team, I’m booked out for another month and have just 4 spots available to work with me before 2015. In the process, I’ve become increasingly familiar with what makes a website work…

10 things I learned in my first year of business (audio!)

10 things I learned in my first year of business (audio!)

I’m no business coach, but I’ve learned a bajillion things since I became Website Superhero full-time a year ago (and the months before that when I was a web designer/developer part-time). And I’d like to share some of them with ya. I’ve made 10,894,112 mistakes, failed, cried, freaked out… and also experienced a ton of laughter,…