Category Archives: Tips

Blog like this to attract more readers (and clients)

Blog like this to attract more readers (and clients)

The lovely & health-conscious ladies at HBC (Health Bloggers Community) Magazine interviewed me! I shared a favorite content marketing/SEO tip a.k.a. blog like this to attract more readers (and clients) and some best practices to make your website sell for you 24/7 — because that’s its job, isn’t it? We talked about: A great SEO…

How to boost email open rates in 3 easy steps

How to boost email open rates in 3 easy steps

Let’s discuss how to boost email open rates in 3 easy steps because… look at your inbox. If you’re anything like me, your Gmail folders are an ocean of digital mayhem. You sip warm golden milk as you glance at your phone… and barely open any marketing emails anymore. This is bad news bears for email marketing 🐻!…

Shopify vs WordPress vs Squarespace (2018 Edition)

Shopify vs WordPress vs Squarespace (2018 Edition)

What is the most valuable platform on which to build your website? My research could surprise you! Let’s discuss Shopify vs WordPress vs Squarespace for 2018, plus look at examples of websites built on each. Finally, based on your specific business needs and how long you’ve been in business, I’ll recommend either Shopify, WordPress, or Squarespace for…

Keep Your WordPress Site Happy: Essential Tips – Sept 2017

Keep Your WordPress Site Happy: Essential Tips – Sept 2017

Welcome to the SEPTEMBER 2017 Keep Your WordPress Site Happy: Essential Tips column! (See past monthly columns for 2017 here: January, February, March, April, May, June, July and August.) FYI from January to December 2017 I’m writing about any big news & happenings in the Internet and WordPress worlds, new favorite tools to get more done faster and…

Keep Your WordPress Website Happy: Essential Tips – Aug 2017

Keep Your WordPress Website Happy: Essential Tips – Aug 2017

Welcome to the AUGUST Keep Your WordPress Website Happy: Essential Tips monthly column! (See past columns here: January, February, March, April, May, June, and July.) FYI from January to December 2017 I’m writing about any big news & happenings in the Internet and WordPress worlds, new favorite tools to get more done faster and more easily, and website…

Steal This: The Ultimate SEO for Bloggers Checklist (Free Download!)

Steal This: The Ultimate SEO for Bloggers Checklist (Free Download!)

You have a blog. Maybe an excellent one! My question to you is: are you optimizing your blog posts for SEO before you hit “Publish”? If you aren’t, let’s fix that right now with my SEO for bloggers checklist. Your website has to give Google the right signals. If you’re not leveraging SEO for your…

Optimize Your Homepage for Leads in 4 Steps

Optimize Your Homepage for Leads in 4 Steps

Hi and welcome to the last Conversion Tips Thursday! It’s CTT #12, and we’re covering how to optimize your homepage for more leads in 4 steps! What makes a Homepage turn visitors into customers? What makes it great, what makes it work for your specific business? I’ve covered this before (see How to Plan Your…

You broke your website: now what?

You broke your website: now what?

Don’t tell me: you were feeling spunky and went ahead trying to edit a live PHP file, or were in a rush and did your WordPress updates on your live site… and when you go to view your hard work, your heart sinks: your website has been replaced by a cryptic error message or the…

6 Triggers That Prompt People to Buy (and How to Use Them)

6 Triggers That Prompt People to Buy (and How to Use Them)

Some sales pages are awful and others convert like gangbusters — what’s the difference and how you can YOU get on the gangbusters train, superhero? There are specific triggers that prompt people to buy that you can use in your sales pages, emails, and other marketing efforts that, once mastered, can make allllll the difference…

How to prepare your website for the holidays

How to prepare your website for the holidays

Can you smell the pines and mulled wine? Finding emails about the impending shopping craze flooding your inbox? It’s that time again: let’s prepare your website for the holidays! According to Vantage, holiday sales tend to spike during the 10 days before Christmas (not to mention during Black Friday weekend in late November), so take…

Conversion Tips Thursday #11: Work with Me Pages that Convert

Conversion Tips Thursday #11: Work with Me Pages that Convert

Most people make the mistake of having a simple (ahem, boring and bland) page that includes 1-2 paragraphs of text (read: zero details) and on top of it, asks interested folks to reach out via email. Sound the alarm! We need to talk about how to make your Work with Me page convert, sister. In this edition…

Conversion Tips Thursday #10: Contact Pages that Convert

Conversion Tips Thursday #10: Contact Pages that Convert

  In this installment of Conversion Tips Thursday, I’ll teach you all about Contact pages that convert so you can turn more of your website visitors into subscribers and buyers. Ever go on somebody’s website and wanna get in touch… but you can’t for the life of you find how? Yeah. #fail Let’s go over…