Category Archives: Videos

How to Install Google Analytics on WordPress and Squarespace (Video Tutorial!)

How to Install Google Analytics on WordPress and Squarespace (Video Tutorial!)

Are you (at all) familiar with your Google Analytics data? Have you ever even set up Google Analytics for your website? If you don’t know how to install Google Analytics on WordPress (or Squarespace), I and my analytics expert guest tutor Cinthia Pacheco have got you covered, superhero! Your Google Analytics is a (FREE!) treasure trove…

How to Set Up AMP for WordPress in 3 Minutes (VIDEO Tutorial!)

How to Set Up AMP for WordPress in 3 Minutes (VIDEO Tutorial!)

Because Google now dominates 91.64% of the search market share (with Bing at 2.52% and Yahoo! at 2.32%) it’s important to stay on Google’s good side. How do you do that? You AMP your WordPress posts, yo! And we’re gonna set up AMP for WordPress in 3 sweet minutes. Why is this important? Because Google…

Optimize Your Homepage for Leads in 4 Steps

Optimize Your Homepage for Leads in 4 Steps

Hi and welcome to the last Conversion Tips Thursday! It’s CTT #12, and we’re covering how to optimize your homepage for more leads in 4 steps! What makes a Homepage turn visitors into customers? What makes it great, what makes it work for your specific business? I’ve covered this before (see How to Plan Your…

Conversion Tips Thursday #11: Work with Me Pages that Convert

Conversion Tips Thursday #11: Work with Me Pages that Convert

Most people make the mistake of having a simple (ahem, boring and bland) page that includes 1-2 paragraphs of text (read: zero details) and on top of it, asks interested folks to reach out via email. Sound the alarm! We need to talk about how to make your Work with Me page convert, sister. In this edition…

Conversion Tips Thursday #10: Contact Pages that Convert

Conversion Tips Thursday #10: Contact Pages that Convert

  In this installment of Conversion Tips Thursday, I’ll teach you all about Contact pages that convert so you can turn more of your website visitors into subscribers and buyers. Ever go on somebody’s website and wanna get in touch… but you can’t for the life of you find how? Yeah. #fail Let’s go over…

Conversion Tips Thursday #8: Sales Pages that Convert

Conversion Tips Thursday #8: Sales Pages that Convert

What is the design secret behind sales pages that convert? The anatomy of sales pages that convert like a boss — a.k.a. sell your THING like crazy — consists of design and copy elements that work together to make your offer irre-freakin’-sistible to the right people. This advice will work if you: Are selling something…

Conversion Tips Thursday #7: Opt-in Forms

Conversion Tips Thursday #7: Opt-in Forms

Meet the new Conversion Tips Thursday format! From now on, I’ll be recording a short video with strong, targeted tips for you to boost sales or signups via one particular section of your website. This month we’re looking at standalone opt-in forms and how to make them attract more subscribers. What are best practices to…

Conversion Tips Thursday #6

Conversion Tips Thursday #6

Welcome to the sixth monthly installment of Conversion Tips Thursday, where I give entrepreneurs free, actionable advice to boost sales and signups on their website ASAP. (Leave your URL in the comments to be featured in the next one!) This month we’re talkin’: Boosting your credibility to show up as more trustworthy to your prospects – what…

Conversion Tips Thursday #4

Conversion Tips Thursday #4

Welcome to the fourth monthly installment of Conversion Tips Thursday, where I take a few world-changing entrepreneurs’ websites and give them clear, simple, and custom advice they can implement to increase their conversions, whether that be sales or email signups (typically both!).   In this month’s video, I’m emphasizing topics such as:   What to highlight and…

Conversion Tips Thursday #3

Conversion Tips Thursday #3

Welcome to the third monthly installment of Conversion Tips Thursday, where I take a few entrepreneurs’ websites and give them clear, simple, and custom advice to increase their conversions, whether that be sales or email signups (typically both!).   In this month’s video, I’m highlighting topics such as:   Reevaluating what you want people to do…

Conversion Tips Thursday #2

Conversion Tips Thursday #2

Welcome to the second monthly installment of Conversion Tips Thursday, where I take a few entrepreneurs’ websites and give them clear, simple, and custom advice to increase their conversions, whether that be sales or email signups (typically both!).   In this video, I’m putting strong emphasis on topics such as:   Clarifying who you’re helping and…

How to use Red Booth (a.k.a. how I make my clients’ lives easier)

How to use Red Booth (a.k.a. how I make my clients’ lives easier)

I looove systems to streamline my projects and make everything I can easier for my clients (and for myself). One of my very favorite tools that I use for every super custom website build (and even smaller projects) to streamline and boost productivity is a gem called Red Booth.  It lets me create a “client portal”…